The Links Card is the next evolution of a discount card.
We’re creating a network of partner courses that are using collective marketing benefits to drive traffic into hard to market slots – expiring tee times.
From members
From partner courses
Years in the business
gaps filled every year
Remember, our primary goal is to protect your brand so we encourage you to use restrictions in order to limit your offer to where you need results. That might be 24 hour advanced booking and limited to Mondays after 12pm or no limit booking 7 days a week. It's wherever you want results.
Tighter restrictions can limit traffic but it protects your brand and yields.
This is a very common question and concern for both courses and golfers. How many times can an offer be redeemed?
Because of the nature of our platform, our default is unlimited because we want to continually drive results into the time frames you need whether or not it's accomplished by the same golfer over and over. This creates a long term affect where value golfers are pushed into slots you need filled - ie, turning them into an effective yield management crowd.
However, you're welcome to limit the number of uses. Just add it as a restriction.
Once we have our restrictions set, it's time to figure out an offer to drive traffic into our desired time frames. First, consider the opportunity cost. If your tee time expires at $0, what would you wish you had sold it for?
Next consider the restrictions. If you have broad restrictions like 7 day advanced booking and good anytime then we suggest smaller savings. If you're using 24 hour advanced booking on weekdays only, we suggest a larger discount to motivate action.
We will say that the most successful offers are tighter restrictions + bigger savings.
Of course, there are plenty of other factors to consider like audience size, demographics, or even the season. Luckily, your offer isn't set in stone and you can change it anytime throughout the year.
Carts are another opportunity for win-win.
Including them can boost the effectiveness of your offer and keep your pace of play where you want it.
90% of our partner courses include them.
This is the savings off your retail rates for greens fees and cart fees, if applicable.
Not currently a partner course
Barnsley Resort, nestled in the charming town of Adairsville, Georgia, stands as a premier golfing destination that caters to players of all skill levels. Designed by the renowned architect Jim Fazio and established in 1999, this 18-hole course offers an exceptional golfing experience. With a challenging par of 72 and stretching across an impressive 7,189 yards, the course demands precision and strategic thinking. The layout presents golfers with undulating greens and elevation changes that test even the most seasoned players. Rated 75.3 with a slope of 138, Barnsley Resort strikes a balance between excitement and difficulty, ensuring a true golfing challenge. Beyond its captivating fairways, the resort boasts amenities such as complimentary golf carts, driving range facilities, expert instruction from teaching professionals, and meticulously maintained Bermuda grass fairways and Champion Bermuda grass greens. Recognized by Golf Advisor as one of the top courses for pace of play in the United States, Barnsley Resort emerges as an ideal choice for avid golfers seeking a breathtaking and challenging golfing experience.
Barnsley Resort has garnered widespread acclaim from golfers who have had the pleasure of playing its course. The consistent praise for the course conditions is particularly noteworthy, with players lauding the immaculate fairways and greens. One golfer enthusiastically remarked, "The greens were exceptionally true and played remarkably firm and fast." Another reviewer, unable to contain their delight, described the course as a "hidden gem" characterized by excellent conditions and speedy greens.
Beyond the course conditions, players also commend the challenging layout of Barnsley Resort. Accuracy off the tee is paramount, as wayward shots into the thick foliage lining most holes often result in lost balls. The par 3's on the back nine are singled out as particularly demanding, adding an extra layer of excitement to the round.
The friendly and accommodating staff at Barnsley Resort further enhances the golfing experience. Golfers consistently express their appreciation for the exceptional service they receive throughout their visit, from the initial check-in to the post-round refreshments at The 19th Hole.
The Links Cards wholeheartedly concurs with the positive sentiments expressed by golfers regarding Barnsley Resort. This course delivers exceptional value for players seeking a challenging yet enjoyable round of golf in Adairsville, Georgia. The outstanding course conditions, coupled with the challenging layout and friendly staff, make Barnsley Resort a must-play destination for golf enthusiasts.
*Our information is based on reviews and descriptions from across the internet
| Hole | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | Out | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | In | Total |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Black M: 75.3/138 | 399 | 390 | 205 | 516 | 357 | 444 | 441 | 240 | 549 | 3541 | 559 | 422 | 524 | 461 | 227 | 422 | 383 | 196 | 454 | 3648 | 7189 |
| Black/Blue M: 73.8/136 | 373 | 390 | 175 | 516 | 357 | 407 | 413 | 217 | 549 | 3397 | 535 | 386 | 524 | 437 | 194 | 403 | 383 | 181 | 422 | 3465 | 6862 |
| Blue M: 73.0/134 | 373 | 356 | 175 | 482 | 336 | 407 | 413 | 217 | 526 | 3285 | 535 | 386 | 472 | 437 | 194 | 403 | 364 | 181 | 422 | 3394 | 6679 |
| Blue/Green M: 72.4/132 | 373 | 356 | 175 | 482 | 336 | 389 | 382 | 217 | 526 | 3236 | 535 | 374 | 472 | 399 | 194 | 386 | 364 | 171 | 401 | 3296 | 6532 |
| Green M: 70.8/127 W: 76.8/136 | 349 | 328 | 131 | 454 | 302 | 389 | 382 | 198 | 498 | 3031 | 501 | 374 | 448 | 399 | 178 | 386 | 349 | 171 | 401 | 3207 | 6238 |
| Tee | Par | Length | Rating | Slope |
|---|---|---|---|---|
| Black | 72 | 7189 yards | 75.3 | 138 |
| Black/Blue | 72 | 6862 yards | 73.8 | 136 |
| Blue | 72 | 6679 yards | 73.0 | 134 |
| Blue/Green | 72 | 6532 yards | 72.4 | 132 |
| Green | 72 | 6238 yards | 70.8 | 127 |
**We have not verified the course website. Many links are based on google search results**
Our partner courses have come to love, enjoy, and look forward to their staff memberships each year.
Our members call your proshop and identify themselves as Links Card members. When paying their greens fees, they show their membership card to your staff.
You can restrict it to a 1 time offer or allow our members to redeem it as many times as they'd like.
Most of our partner courses allow for unlimited redemption because the special offer restrictions are so beneficial yields.
We don't charge our partner courses to participate on The Links Card platform.
Our revenue comes from selling memberships to golfers to access the special offers.
We simply want you to have the systems in place to reduce $0 tee times, even if they are rare for you.
Our platform allows you to create offers that increase demand during times that you need it, even if it's as small of a window as after 2pm on Mondays.
Many resorts face a problem of under utilization - especially during weekdays. The Links Card platform allows you to create offers that:
a) allow you to use locals to increase yields on your expiring tee times without interferring with your guests' tee times or their higher fees,
b) Advertise last minute stay and play packages to our members, of whom, 34% are willing to travel for a good deal on 1-2 weeks notice, 54% on 1 month's notice
From what we've seen, it's the time frame when chances of bookings drop drastically and the expected value of a tee time rapidly approaches $0. For most courses, it's the last 24 hours before a tee time.
24 hours if our default but you're welcome to extend your offer out to meet the needs of your course. For example, a more rural course may want to use 72 hours while a resort near a city may want to use 24 hours
Great question and you absolutely can!
It's easy enough to build out an audience of value golfers. From what we've heard from our partner courses, the more difficult and time consuming part is utilizing them without damaging your brand.
Instead of adding another set of processes to your to do list, you can leverage The Links Card and our process to increase your yields for free.
If your course is consistently booked with foursomes and zero gaps, we congratulate you!
The Links Card is a platform that let's you put systems in place to reduce $0 tee times, even if they are rare for you.