The Links Card is the next evolution of a discount card.
We’re creating a network of partner courses that are using collective marketing benefits to drive traffic into hard to market slots – expiring tee times.
From members
From partner courses
Years in the business
gaps filled every year
Remember, our primary goal is to protect your brand so we encourage you to use restrictions in order to limit your offer to where you need results. That might be 24 hour advanced booking and limited to Mondays after 12pm or no limit booking 7 days a week. It's wherever you want results.
Tighter restrictions can limit traffic but it protects your brand and yields.
This is a very common question and concern for both courses and golfers. How many times can an offer be redeemed?
Because of the nature of our platform, our default is unlimited because we want to continually drive results into the time frames you need whether or not it's accomplished by the same golfer over and over. This creates a long term affect where value golfers are pushed into slots you need filled - ie, turning them into an effective yield management crowd.
However, you're welcome to limit the number of uses. Just add it as a restriction.
Once we have our restrictions set, it's time to figure out an offer to drive traffic into our desired time frames. First, consider the opportunity cost. If your tee time expires at $0, what would you wish you had sold it for?
Next consider the restrictions. If you have broad restrictions like 7 day advanced booking and good anytime then we suggest smaller savings. If you're using 24 hour advanced booking on weekdays only, we suggest a larger discount to motivate action.
We will say that the most successful offers are tighter restrictions + bigger savings.
Of course, there are plenty of other factors to consider like audience size, demographics, or even the season. Luckily, your offer isn't set in stone and you can change it anytime throughout the year.
Carts are another opportunity for win-win.
Including them can boost the effectiveness of your offer and keep your pace of play where you want it.
90% of our partner courses include them.
This is the savings off your retail rates for greens fees and cart fees, if applicable.
Not currently a partner course
Nestled in the heart of Johns Creek, Georgia, the Atlanta Athletic Club – Riverside Course stands as a testament to golfing excellence. Designed by renowned architects Rees Jones and Bryce Swanson in 2003, this 18-hole masterpiece offers an unparalleled experience for golfers of all skill levels. Spanning an impressive 7,428 yards with a par of 72, the course challenges even the most seasoned players with its strategic layout and demanding slope rating of 142. Multiple tee options, ranging from the Gold tees at over 7,400 yards to the Black tees at around 5,200 yards, ensure that golfers of all abilities can find their ideal level of play. Lush Zeon Zoysia grass lines the fairways, while Bent Grass greens provide smooth and consistent putting surfaces. With exceptional practice facilities, including a driving range and areas for pitching, chipping, and putting, the Atlanta Athletic Club – Riverside Course caters to golfers seeking to refine their skills. Whether you're a seasoned pro or a casual enthusiast, this course promises an unforgettable golfing experience.
The Atlanta Athletic Club – Riverside Course has garnered widespread acclaim from golfers who have had the privilege of experiencing its splendor. Players consistently praise the immaculate course conditions, challenging layout, and warm hospitality of the staff. One golfer described the course as a "tournament-worthy test," highlighting the strategically placed fairway bunkers and water hazards that demand precision and skill. The par 3s, in particular, have been lauded for their beauty and challenge, with water hazards adding an extra layer of excitement. The practice facilities have also received rave reviews, with one golfer comparing them favorably to the renowned TPC Sawgrass. The consensus among players is clear: the Atlanta Athletic Club – Riverside Course is an exceptional facility that offers an unforgettable golfing experience.
The Links Cards holds the Atlanta Athletic Club – Riverside Course in high regard, recognizing its exceptional value for golfers. This private course offers a tournament-worthy layout designed by renowned architects Rees Jones and Robert Trent Jones, Sr., ensuring a challenging and enjoyable experience for players of all skill levels. The pristine course conditions, with closely-mown areas around the greens reminiscent of Pinehurst, add to the allure of the course. The par 3s, with their picturesque water hazards, provide a stunning backdrop for a challenging round of golf. In addition to its outstanding layout, the Atlanta Athletic Club boasts practice facilities that rival those of TPC Sawgrass, offering golfers the opportunity to refine their skills. With its superb course conditions, friendly staff, and exceptional practice facilities, the Atlanta Athletic Club – Riverside Course is a hidden gem that provides incredible value for any golfer fortunate enough to play it.
*Our information is based on reviews and descriptions from across the internet
| Hole | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | Out | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | In | Total |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Gold M: 74.9/141 | 600 | 444 | 168 | 398 | 584 | 197 | 481 | 215 | 488 | 3575 | 407 | 179 | 554 | 417 | 311 | 440 | 456 | 243 | 567 | 3574 | 7149 |
| Blue M: 73.2/137 | 570 | 421 | 155 | 370 | 555 | 179 | 432 | 192 | 462 | 3336 | 384 | 165 | 529 | 403 | 289 | 430 | 440 | 217 | 544 | 3401 | 6737 |
| Blue/White M: 71.8/135 | 547 | 398 | 125 | 370 | 540 | 179 | 397 | 192 | 423 | 3171 | 384 | 165 | 529 | 403 | 289 | 409 | 390 | 181 | 508 | 3258 | 6429 |
| White M: 70.6/133 W: 76.9/141 | 547 | 398 | 125 | 348 | 540 | 148 | 397 | 160 | 423 | 3086 | 362 | 141 | 499 | 370 | 276 | 409 | 390 | 181 | 508 | 3136 | 6222 |
| White/Green M: 69.3/130 | 490 | 358 | 101 | 348 | 472 | 148 | 348 | 160 | 381 | 2806 | 362 | 141 | 499 | 370 | 276 | 369 | 340 | 153 | 445 | 2955 | 5761 |
| Tee | Par | Length | Rating | Slope |
|---|---|---|---|---|
| Gold | 72 | 7428 yards | 76.0 | 142 |
| Blue | 72 | 6952 yards | 73.7 | 135 |
| White | 72 | 6361 yards | 70.9 | 129 |
| Green | 72 | 5713 yards | 68.0 | 124 |
| Green (W) | 72 | 5713 yards | 73.6 | 130 |
**We have not verified the course website. Many links are based on google search results**
Our partner courses have come to love, enjoy, and look forward to their staff memberships each year.
Our members call your proshop and identify themselves as Links Card members. When paying their greens fees, they show their membership card to your staff.
You can restrict it to a 1 time offer or allow our members to redeem it as many times as they'd like.
Most of our partner courses allow for unlimited redemption because the special offer restrictions are so beneficial yields.
We don't charge our partner courses to participate on The Links Card platform.
Our revenue comes from selling memberships to golfers to access the special offers.
We simply want you to have the systems in place to reduce $0 tee times, even if they are rare for you.
Our platform allows you to create offers that increase demand during times that you need it, even if it's as small of a window as after 2pm on Mondays.
From what we've seen, it's the time frame when chances of bookings drop drastically and the expected value of a tee time rapidly approaches $0. For most courses, it's the last 24 hours before a tee time.
24 hours if our default but you're welcome to extend your offer out to meet the needs of your course. For example, a more rural course may want to use 72 hours while a resort near a city may want to use 24 hours
Great question and you absolutely can!
It's easy enough to build out an audience of value golfers. From what we've heard from our partner courses, the more difficult and time consuming part is utilizing them without damaging your brand.
Instead of adding another set of processes to your to do list, you can leverage The Links Card and our process to increase your yields for free.
If your course is consistently booked with foursomes and zero gaps, we congratulate you!
The Links Card is a platform that let's you put systems in place to reduce $0 tee times, even if they are rare for you.