The Links Card is the next evolution of a discount card.
We’re creating a network of partner courses that are using collective marketing benefits to drive traffic into hard to market slots – expiring tee times.
From members
From partner courses
Years in the business
gaps filled every year
Remember, our primary goal is to protect your brand so we encourage you to use restrictions in order to limit your offer to where you need results. That might be 24 hour advanced booking and limited to Mondays after 12pm or no limit booking 7 days a week. It's wherever you want results.
Tighter restrictions can limit traffic but it protects your brand and yields.
This is a very common question and concern for both courses and golfers. How many times can an offer be redeemed?
Because of the nature of our platform, our default is unlimited because we want to continually drive results into the time frames you need whether or not it's accomplished by the same golfer over and over. This creates a long term affect where value golfers are pushed into slots you need filled - ie, turning them into an effective yield management crowd.
However, you're welcome to limit the number of uses. Just add it as a restriction.
Once we have our restrictions set, it's time to figure out an offer to drive traffic into our desired time frames. First, consider the opportunity cost. If your tee time expires at $0, what would you wish you had sold it for?
Next consider the restrictions. If you have broad restrictions like 7 day advanced booking and good anytime then we suggest smaller savings. If you're using 24 hour advanced booking on weekdays only, we suggest a larger discount to motivate action.
We will say that the most successful offers are tighter restrictions + bigger savings.
Of course, there are plenty of other factors to consider like audience size, demographics, or even the season. Luckily, your offer isn't set in stone and you can change it anytime throughout the year.
Carts are another opportunity for win-win.
Including them can boost the effectiveness of your offer and keep your pace of play where you want it.
90% of our partner courses include them.
This is the savings off your retail rates for greens fees and cart fees, if applicable.
Not currently a partner course
Applecross Country Club, nestled in the heart of Downingtown, Pennsylvania, is a premier 18-hole private golf course that promises an exceptional golfing experience for players of all skill levels. Designed by the renowned duo of Michael Nicklaus and David Heatwole, this meticulously crafted course offers a challenging yet rewarding layout that stretches over 7,010 yards from the back tees. With a par of 72 and a slope rating of 138, Applecross provides a moderate level of difficulty for average golfers. Multiple tee options ensure that players of all abilities can enjoy the course, while the stunning views throughout the course add to the overall golfing experience. Beyond the well-manicured fairways and greens, Applecross Country Club boasts a driving range, practice areas for pitching, chipping, and putting, allowing golfers to fine-tune their skills before hitting the links. Whether seeking a challenging round or simply relishing the picturesque surroundings, Applecross Country Club delivers an unforgettable experience for members and guests alike.
Applecross Country Club has consistently garnered positive reviews from golfers who have had the pleasure of playing its course. Many reviewers have lauded the exceptional course conditions, praising the meticulous maintenance and attention to detail that make for an enjoyable round of golf. The challenging layout has also been a point of praise, with golfers appreciating the strategic design that demands precision and skill. Beyond the course itself, the friendly and accommodating staff at Applecross Country Club has received rave reviews, with players highlighting the warm and welcoming atmosphere that enhances their overall experience.
The Links Cards holds Applecross Country Club in high regard, recognizing it as a course that offers exceptional value for golfers. With a rating of 4.7 out of 5 stars based on 53 reviews, Applecross has earned the respect and admiration of its players. Golfers have consistently praised the course conditions, layout, and friendly staff, making it a highly recommended destination for those seeking a top-notch golfing experience. The 18-hole layout, spanning over 7,010 yards, provides ample challenge and variety, while the well-maintained grounds ensure a visually pleasing and enjoyable round. For those considering membership at Applecross Country Club, the club offers additional amenities such as swimming and tennis facilities, further enhancing the overall value proposition.
*Our information is based on reviews and descriptions from across the internet
| Hole | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | Out | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | In | Total |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Black M: 74.9/139 | 376 | 380 | 215 | 311 | 469 | 210 | 370 | 433 | 512 | 3276 | 360 | 170 | 596 | 435 | 226 | 532 | 436 | 445 | 534 | 3734 | 7010 |
| Black/Gold M: 73.6/137 | 376 | 360 | 215 | 311 | 424 | 175 | 370 | 408 | 512 | 3151 | 360 | 170 | 570 | 435 | 190 | 532 | 411 | 445 | 534 | 3647 | 6798 |
| Gold M: 71.8/134 | 332 | 360 | 175 | 279 | 424 | 175 | 360 | 408 | 490 | 3003 | 310 | 150 | 570 | 405 | 190 | 505 | 411 | 415 | 492 | 3448 | 6451 |
| Gold/Blue M: 70.1/131 | 332 | 360 | 150 | 279 | 383 | 175 | 340 | 381 | 490 | 2890 | 310 | 150 | 570 | 373 | 130 | 505 | 387 | 383 | 492 | 3300 | 6190 |
| Blue M: 68.9/130 W: 76.0/143 | 300 | 310 | 150 | 273 | 383 | 148 | 340 | 381 | 467 | 2752 | 272 | 130 | 514 | 373 | 130 | 487 | 387 | 383 | 475 | 3151 | 5903 |
| Tee | Par | Length | Rating | Slope |
|---|---|---|---|---|
| Black | 72 | 7010 yards | 75.0 | 138 |
| Gold | 72 | 6451 yards | 71.8 | 133 |
| Blue | 72 | 5903 yards | 69.0 | 129 |
| Blue (W) | 72 | 5903 yards | 75.8 | 144 |
| Green | 72 | 5163 yards | 65.6 | 113 |
**We have not verified the course website. Many links are based on google search results**
Our partner courses have come to love, enjoy, and look forward to their staff memberships each year.
Our members call your proshop and identify themselves as Links Card members. When paying their greens fees, they show their membership card to your staff.
You can restrict it to a 1 time offer or allow our members to redeem it as many times as they'd like.
Most of our partner courses allow for unlimited redemption because the special offer restrictions are so beneficial yields.
We don't charge our partner courses to participate on The Links Card platform.
Our revenue comes from selling memberships to golfers to access the special offers.
We simply want you to have the systems in place to reduce $0 tee times, even if they are rare for you.
Our platform allows you to create offers that increase demand during times that you need it, even if it's as small of a window as after 2pm on Mondays.
From what we've seen, it's the time frame when chances of bookings drop drastically and the expected value of a tee time rapidly approaches $0. For most courses, it's the last 24 hours before a tee time.
24 hours if our default but you're welcome to extend your offer out to meet the needs of your course. For example, a more rural course may want to use 72 hours while a resort near a city may want to use 24 hours
Great question and you absolutely can!
It's easy enough to build out an audience of value golfers. From what we've heard from our partner courses, the more difficult and time consuming part is utilizing them without damaging your brand.
Instead of adding another set of processes to your to do list, you can leverage The Links Card and our process to increase your yields for free.
If your course is consistently booked with foursomes and zero gaps, we congratulate you!
The Links Card is a platform that let's you put systems in place to reduce $0 tee times, even if they are rare for you.