The Links Card is the next evolution of a discount card.
We’re creating a network of partner courses that are using collective marketing benefits to drive traffic into hard to market slots – expiring tee times.
From members
From partner courses
Years in the business
gaps filled every year
Remember, our primary goal is to protect your brand so we encourage you to use restrictions in order to limit your offer to where you need results. That might be 24 hour advanced booking and limited to Mondays after 12pm or no limit booking 7 days a week. It's wherever you want results.
Tighter restrictions can limit traffic but it protects your brand and yields.
This is a very common question and concern for both courses and golfers. How many times can an offer be redeemed?
Because of the nature of our platform, our default is unlimited because we want to continually drive results into the time frames you need whether or not it's accomplished by the same golfer over and over. This creates a long term affect where value golfers are pushed into slots you need filled - ie, turning them into an effective yield management crowd.
However, you're welcome to limit the number of uses. Just add it as a restriction.
Once we have our restrictions set, it's time to figure out an offer to drive traffic into our desired time frames. First, consider the opportunity cost. If your tee time expires at $0, what would you wish you had sold it for?
Next consider the restrictions. If you have broad restrictions like 7 day advanced booking and good anytime then we suggest smaller savings. If you're using 24 hour advanced booking on weekdays only, we suggest a larger discount to motivate action.
We will say that the most successful offers are tighter restrictions + bigger savings.
Of course, there are plenty of other factors to consider like audience size, demographics, or even the season. Luckily, your offer isn't set in stone and you can change it anytime throughout the year.
Carts are another opportunity for win-win.
Including them can boost the effectiveness of your offer and keep your pace of play where you want it.
90% of our partner courses include them.
This is the savings off your retail rates for greens fees and cart fees, if applicable.
Not currently a partner course
Nestled in the heart of Middlefield, Connecticut, Apple Nine at Lyman Orchards Golf Club offers a unique and captivating golf experience for players of all skill levels. Designed by renowned golf course architect Mark Mungeam and established in 2012, this par-29 layout presents an alternative to the more challenging championship courses on the property. Spanning 1,556 yards with a slope rating of 87, it strikes a balance between providing a sufficient challenge for seasoned players while remaining accessible and enjoyable for beginners and juniors seeking to hone their skills. The course ingeniously wraps around a top-rated driving range, providing golfers with an ideal opportunity to warm up or practice before or after their round. Whether you're an experienced golfer looking to refine your game or a casual player seeking a relaxing day on the course with friends or family, Apple Nine at Lyman Orchards Golf Club promises an unforgettable experience.
Golfers who have had the pleasure of playing at Apple Nine at Lyman Orchards Golf Club in Middlefield, Connecticut, have generally expressed positive sentiments about their experience. Many have lauded the exceptional layout and pristine conditions of the course. One enthusiastic golfer exclaimed, "The layout is excellent!", while another commended the course's upkeep, stating, "Conditions were excellent." The friendly and welcoming demeanor of the staff has also been a highlight for many players, with one individual remarking, "Friendliness was excellent." However, a few reviewers did mention occasional issues with the pace of play and crowded practice areas, with one golfer expressing frustration about lessons occupying space on the practice range, describing it as a "cash-making machine." Despite these minor concerns, the overall consensus among players is that Apple Nine at Lyman Orchards Golf Club offers a thoroughly enjoyable golfing experience.
Apple Nine at Lyman Orchards Golf Club in Middlefield, Connecticut, stands out as a public course that delivers exceptional value for golfers of all skill levels. The par-29 layout offers a stimulating challenge for experienced players seeking to enhance their game, while also catering to beginners and juniors who are eager to learn and improve. Players consistently praise the course's exceptional conditions and well-thought-out layout. Additionally, the club's affiliation with Lyman Orchards, which boasts over a century of experience in fruit cultivation and offers nearly 100 varieties of pick-your-own fruit, adds a unique and delightful dimension to the golfing experience. While some reviewers have mentioned occasional challenges with pace of play during peak times and crowded practice areas due to ongoing lessons, these concerns do not overshadow the overall positive experience that golfers have at this well-maintained and enjoyable club.
*Our information is based on reviews and descriptions from across the internet
| Hole | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | Out | Total |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Back M: 27.1/92 W: 29.4/97 | 107 | 301 | 152 | 143 | 85 | 173 | 104 | 177 | 314 | 1556 | 1556 |
| Middle M: 26.0/90 W: 28.1/95 | 96 | 279 | 130 | 121 | 79 | 157 | 95 | 144 | 279 | 1380 | 1380 |
| Front M: 25.1/88 W: 27.2/93 | 85 | 259 | 117 | 112 | 76 | 136 | 79 | 119 | 228 | 1211 | 1211 |
| Handicap | 2 | 9 | 1 | 5 | 3 | 7 | 8 | 6 | 4 | ||
| Par | 3 | 4 | 3 | 3 | 3 | 3 | 3 | 3 | 4 | 29 | 29 |
| Tee | Par | Length | Rating | Slope |
|---|---|---|---|---|
| Middle | 29 | 1380 yards |
**We have not verified the course website. Many links are based on google search results**
Our partner courses have come to love, enjoy, and look forward to their staff memberships each year.
We offer free memberships for your employees to use at other partner courses for access to the same perks available to our paying members. Your staff's cards will carry your courses' name and their name so they're identified as industry insiders.New in 2022: an unofficial industry rate program. At the request of several partner courses, we're creating a section in our listings for insider rates that are only visible and available to registered staff members. Participation by your course is optionalYour staff memberships will stay active as long as your course remains active on the platformOur members call your proshop and identify themselves as Links Card members. When paying their greens fees, they show their membership card to your staff.
You can restrict it to a 1 time offer or allow our members to redeem it as many times as they'd like.
Most of our partner courses allow for unlimited redemption because the special offer restrictions are so beneficial yields.
We don't charge our partner courses to participate on The Links Card platform.
Our revenue comes from selling memberships to golfers to access the special offers.
We simply want you to have the systems in place to reduce $0 tee times, even if they are rare for you.
Our platform allows you to create offers that increase demand during times that you need it, even if it's as small of a window as after 2pm on Mondays.
From what we've seen, it's the time frame when chances of bookings drop drastically and the expected value of a tee time rapidly approaches $0. For most courses, it's the last 24 hours before a tee time.
24 hours if our default but you're welcome to extend your offer out to meet the needs of your course. For example, a more rural course may want to use 72 hours while a resort near a city may want to use 24 hours
Great question and you absolutely can!
It's easy enough to build out an audience of value golfers. From what we've heard from our partner courses, the more difficult and time consuming part is utilizing them without damaging your brand.
Instead of adding another set of processes to your to do list, you can leverage The Links Card and our process to increase your yields for free.
If your course is consistently booked with foursomes and zero gaps, we congratulate you!
The Links Card is a platform that let's you put systems in place to reduce $0 tee times, even if they are rare for you.