The Links Card is the next evolution of a discount card.
We’re creating a network of partner courses that are using collective marketing benefits to drive traffic into hard to market slots – expiring tee times.
From members
From partner courses
Years in the business
gaps filled every year
Remember, our primary goal is to protect your brand so we encourage you to use restrictions in order to limit your offer to where you need results. That might be 24 hour advanced booking and limited to Mondays after 12pm or no limit booking 7 days a week. It's wherever you want results.
Tighter restrictions can limit traffic but it protects your brand and yields.
This is a very common question and concern for both courses and golfers. How many times can an offer be redeemed?
Because of the nature of our platform, our default is unlimited because we want to continually drive results into the time frames you need whether or not it's accomplished by the same golfer over and over. This creates a long term affect where value golfers are pushed into slots you need filled - ie, turning them into an effective yield management crowd.
However, you're welcome to limit the number of uses. Just add it as a restriction.
Once we have our restrictions set, it's time to figure out an offer to drive traffic into our desired time frames. First, consider the opportunity cost. If your tee time expires at $0, what would you wish you had sold it for?
Next consider the restrictions. If you have broad restrictions like 7 day advanced booking and good anytime then we suggest smaller savings. If you're using 24 hour advanced booking on weekdays only, we suggest a larger discount to motivate action.
We will say that the most successful offers are tighter restrictions + bigger savings.
Of course, there are plenty of other factors to consider like audience size, demographics, or even the season. Luckily, your offer isn't set in stone and you can change it anytime throughout the year.
Carts are another opportunity for win-win.
Including them can boost the effectiveness of your offer and keep your pace of play where you want it.
90% of our partner courses include them.
This is the savings off your retail rates for greens fees and cart fees, if applicable.
Not currently a partner course
Apache Stronghold Golf Course, nestled in the heart of Globe, Arizona, offers a desert-style resort course that caters to golfers of all skill levels. Designed by renowned architects Tom Doak and Jim Urbina in 1999, this 18-hole course spans a challenging 7,519 yards with a par of 72. Elevated tees, desert arroyos, and breathtaking mountain views create a visually stunning backdrop for an unforgettable golfing experience. While water hazards are absent, strategically placed bunkers throughout the course demand accuracy and precision. With a slope rating of 145 and a course rating of 74.6, Apache Stronghold entices long hitters seeking distance challenges and those who appreciate the nuances of rolling terrain and unique landscape design elements. Recognized by Golf Advisor as one of the top courses for layout (#20 in 2018) and pace of play (#18 in 2017) in the United States, this hidden gem promises an enjoyable and memorable round of golf.
Player reviews for Apache Stronghold Golf Course in Globe, Arizona, present a spectrum of opinions. Positive feedback highlights the friendly and welcoming staff, with one reviewer remarking, "The staff are the friendliest and kindest at any course I've ever played." The course layout also receives praise, with players appreciating its design and challenges.
However, several complaints surface regarding the course conditions, particularly the state of the greens. Some golfers express frustration with poorly maintained greens, describing them as "overtaken by weeds and bad crab grass" and "unplayable." These concerns indicate a need for significant improvements to ensure a consistent and high-quality playing surface.
Apache Stronghold Golf Course offers a unique golfing experience on pristine land steeped in rich Apache history. Situated within the Apache Gold resort, the course boasts breathtaking mountain vistas and a challenging layout that rewards long hitters while testing accuracy with strategically placed bunkers. Although some players have voiced concerns about course conditions, particularly the greens, many still appreciate the overall layout and desert ambiance.
For golfers seeking an accessible public course with stunning scenery in Globe, Arizona, Apache Stronghold Golf Course presents an enticing option. However, it's essential to acknowledge the potential need for improvements to optimize playing conditions and ensure a consistently enjoyable golfing experience.
*Our information is based on reviews and descriptions from across the internet
| Hole | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | Out | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | In | Total |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Stronghold M: 74.6/143 | 472 | 176 | 418 | 480 | 186 | 614 | 510 | 230 | 458 | 3544 | 661 | 427 | 239 | 398 | 470 | 325 | 456 | 552 | 447 | 3975 | 7519 |
| Warrior M: 72.4/136 | 462 | 144 | 408 | 452 | 172 | 551 | 467 | 212 | 445 | 3313 | 562 | 395 | 211 | 334 | 463 | 311 | 435 | 542 | 441 | 3694 | 7007 |
| Apache M: 70.0/127 | 392 | 125 | 325 | 440 | 146 | 551 | 444 | 198 | 432 | 3053 | 550 | 368 | 171 | 329 | 429 | 310 | 392 | 521 | 401 | 3471 | 6524 |
| Chieftan M: 68.0/121 W: 73.7/132 | 379 | 119 | 323 | 373 | 131 | 469 | 432 | 174 | 422 | 2822 | 511 | 342 | 161 | 295 | 390 | 284 | 380 | 509 | 383 | 3255 | 6077 |
| Maiden M: 64.8/114 W: 70.2/120 | 345 | 110 | 291 | 365 | 115 | 416 | 375 | 133 | 375 | 2525 | 503 | 311 | 151 | 284 | 379 | 260 | 350 | 452 | 319 | 3009 | 5534 |
| Tee | Par | Length | Rating | Slope |
|---|---|---|---|---|
| Stronghold | 72 | 7519 yards | 74.6 | 145 |
| Warrior | 72 | 7007 yards | 72.1 | 138 |
| Apache | 72 | 6524 yards | 69.8 | 128 |
| Maiden (W) | 72 | 6077 yards | 70.9 | 123 |
| Chieftain (W) | 72 | 5535 yards | 67.9 | 123 |
**We have not verified the course website. Many links are based on google search results**
Our partner courses have come to love, enjoy, and look forward to their staff memberships each year.
Our members call your proshop and identify themselves as Links Card members. When paying their greens fees, they show their membership card to your staff.
You can restrict it to a 1 time offer or allow our members to redeem it as many times as they'd like.
Most of our partner courses allow for unlimited redemption because the special offer restrictions are so beneficial yields.
We don't charge our partner courses to participate on The Links Card platform.
Our revenue comes from selling memberships to golfers to access the special offers.
We simply want you to have the systems in place to reduce $0 tee times, even if they are rare for you.
Our platform allows you to create offers that increase demand during times that you need it, even if it's as small of a window as after 2pm on Mondays.
Many resorts face a problem of under utilization - especially during weekdays. The Links Card platform allows you to create offers that:
a) allow you to use locals to increase yields on your expiring tee times without interferring with your guests' tee times or their higher fees,
b) Advertise last minute stay and play packages to our members, of whom, 34% are willing to travel for a good deal on 1-2 weeks notice, 54% on 1 month's notice
From what we've seen, it's the time frame when chances of bookings drop drastically and the expected value of a tee time rapidly approaches $0. For most courses, it's the last 24 hours before a tee time.
24 hours if our default but you're welcome to extend your offer out to meet the needs of your course. For example, a more rural course may want to use 72 hours while a resort near a city may want to use 24 hours
Great question and you absolutely can!
It's easy enough to build out an audience of value golfers. From what we've heard from our partner courses, the more difficult and time consuming part is utilizing them without damaging your brand.
Instead of adding another set of processes to your to do list, you can leverage The Links Card and our process to increase your yields for free.
If your course is consistently booked with foursomes and zero gaps, we congratulate you!
The Links Card is a platform that let's you put systems in place to reduce $0 tee times, even if they are rare for you.