The Links Card is the next evolution of a discount card.
We’re creating a network of partner courses that are using collective marketing benefits to drive traffic into hard to market slots – expiring tee times.
From members
From partner courses
Years in the business
gaps filled every year
Remember, our primary goal is to protect your brand so we encourage you to use restrictions in order to limit your offer to where you need results. That might be 24 hour advanced booking and limited to Mondays after 12pm or no limit booking 7 days a week. It's wherever you want results.
Tighter restrictions can limit traffic but it protects your brand and yields.
This is a very common question and concern for both courses and golfers. How many times can an offer be redeemed?
Because of the nature of our platform, our default is unlimited because we want to continually drive results into the time frames you need whether or not it's accomplished by the same golfer over and over. This creates a long term affect where value golfers are pushed into slots you need filled - ie, turning them into an effective yield management crowd.
However, you're welcome to limit the number of uses. Just add it as a restriction.
Once we have our restrictions set, it's time to figure out an offer to drive traffic into our desired time frames. First, consider the opportunity cost. If your tee time expires at $0, what would you wish you had sold it for?
Next consider the restrictions. If you have broad restrictions like 7 day advanced booking and good anytime then we suggest smaller savings. If you're using 24 hour advanced booking on weekdays only, we suggest a larger discount to motivate action.
We will say that the most successful offers are tighter restrictions + bigger savings.
Of course, there are plenty of other factors to consider like audience size, demographics, or even the season. Luckily, your offer isn't set in stone and you can change it anytime throughout the year.
Carts are another opportunity for win-win.
Including them can boost the effectiveness of your offer and keep your pace of play where you want it.
90% of our partner courses include them.
This is the savings off your retail rates for greens fees and cart fees, if applicable.
Not currently a partner course
The Ironwood Course at Anthem Golf & Country Club in Anthem, Arizona, offers a challenging and scenic golf experience for players of all skill levels. Designed by Greg Nash, this private desert-style course features large greens, dramatic elevation changes, and strategically placed water features and bunkers. With a par 72 layout and a length of 7,244 yards from the back tees, the course provides a demanding test of golf. The Slope rating of 148 and Rating of 74.8 indicate its difficulty for average golfers. Notably, "Anthem Alley," comprising holes 10 through 12, presents a series of water hazards that can increase scores. The Ironwood Course offers a unique and exciting round of golf for those seeking a challenging and beautiful golf experience in Anthem.
Anthem Golf & Country Club – Ironwood Course has received positive reviews from golfers who have praised its excellent course conditions. The greens and fairways are consistently described as lush and well-maintained, with only minor browning in the rough. Golfers have also commended the layout of the course, noting the extra-large and wide greens and fairways. Despite not being a lengthy course, the Ironwood Course presents enough challenges to keep players engaged. The friendly and helpful staff, particularly PGA Pro Andrew, has also been mentioned positively in reviews.
The Links Card considers Anthem Golf & Country Club – Ironwood Course to offer exceptional value for golfers. The course's excellent conditions, challenging layout, and friendly staff contribute to an overall positive experience. While it is a private club, the quality of golf and amenities, such as quick cart service, justify the membership cost. The beautiful vistas surrounded by Sonoran mountains create an oasis-like atmosphere, making it a great choice for golfers seeking relaxation and a classy golfing experience. Whether you're looking to improve your skills or simply enjoy a scenic round of golf, Anthem Golf & Country Club – Ironwood Course is highly recommended.
*Our information is based on reviews and descriptions from across the internet
| Hole | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | Out | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | In | Total |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| The Rocks M: 74.5/144 | 438 | 395 | 546 | 220 | 457 | 571 | 327 | 183 | 431 | 3568 | 411 | 217 | 598 | 468 | 434 | 380 | 475 | 154 | 548 | 3685 | 7253 |
| Black M: 72.2/136 | 404 | 385 | 519 | 201 | 408 | 542 | 309 | 155 | 401 | 3324 | 385 | 188 | 574 | 455 | 410 | 349 | 447 | 147 | 523 | 3478 | 6802 |
| Blue M: 71.0/134 W: 77.2/143 | 380 | 366 | 486 | 191 | 375 | 535 | 300 | 145 | 374 | 3152 | 365 | 176 | 547 | 404 | 400 | 345 | 402 | 140 | 517 | 3296 | 6448 |
| White M: 69.6/129 W: 75.4/139 | 376 | 340 | 486 | 150 | 370 | 507 | 279 | 129 | 362 | 2999 | 358 | 168 | 524 | 396 | 363 | 321 | 374 | 128 | 480 | 3112 | 6111 |
| White/Green M: 68.4/124 | 352 | 340 | 486 | 150 | 370 | 469 | 279 | 129 | 330 | 2905 | 314 | 160 | 475 | 352 | 363 | 321 | 374 | 128 | 480 | 2967 | 5872 |
| Tee | Par | Length | Rating | Slope |
|---|---|---|---|---|
| Black | 72 | 7244 yards | 74.8 | 148 |
| Blue | 72 | 6712 yards | 72.2 | 137 |
| Combo | 72 | 6498 yards | 71.1 | 135 |
| White | 72 | 6108 yards | 69.5 | 130 |
**We have not verified the course website. Many links are based on google search results**
Our partner courses have come to love, enjoy, and look forward to their staff memberships each year.
Our members call your proshop and identify themselves as Links Card members. When paying their greens fees, they show their membership card to your staff.
You can restrict it to a 1 time offer or allow our members to redeem it as many times as they'd like.
Most of our partner courses allow for unlimited redemption because the special offer restrictions are so beneficial yields.
We don't charge our partner courses to participate on The Links Card platform.
Our revenue comes from selling memberships to golfers to access the special offers.
We simply want you to have the systems in place to reduce $0 tee times, even if they are rare for you.
Our platform allows you to create offers that increase demand during times that you need it, even if it's as small of a window as after 2pm on Mondays.
From what we've seen, it's the time frame when chances of bookings drop drastically and the expected value of a tee time rapidly approaches $0. For most courses, it's the last 24 hours before a tee time.
24 hours if our default but you're welcome to extend your offer out to meet the needs of your course. For example, a more rural course may want to use 72 hours while a resort near a city may want to use 24 hours
Great question and you absolutely can!
It's easy enough to build out an audience of value golfers. From what we've heard from our partner courses, the more difficult and time consuming part is utilizing them without damaging your brand.
Instead of adding another set of processes to your to do list, you can leverage The Links Card and our process to increase your yields for free.
If your course is consistently booked with foursomes and zero gaps, we congratulate you!
The Links Card is a platform that let's you put systems in place to reduce $0 tee times, even if they are rare for you.