The Links Card is the next evolution of a discount card.
We’re creating a network of partner courses that are using collective marketing benefits to drive traffic into hard to market slots – expiring tee times.
From members
From partner courses
Years in the business
gaps filled every year
Remember, our primary goal is to protect your brand so we encourage you to use restrictions in order to limit your offer to where you need results. That might be 24 hour advanced booking and limited to Mondays after 12pm or no limit booking 7 days a week. It's wherever you want results.
Tighter restrictions can limit traffic but it protects your brand and yields.
This is a very common question and concern for both courses and golfers. How many times can an offer be redeemed?
Because of the nature of our platform, our default is unlimited because we want to continually drive results into the time frames you need whether or not it's accomplished by the same golfer over and over. This creates a long term affect where value golfers are pushed into slots you need filled - ie, turning them into an effective yield management crowd.
However, you're welcome to limit the number of uses. Just add it as a restriction.
Once we have our restrictions set, it's time to figure out an offer to drive traffic into our desired time frames. First, consider the opportunity cost. If your tee time expires at $0, what would you wish you had sold it for?
Next consider the restrictions. If you have broad restrictions like 7 day advanced booking and good anytime then we suggest smaller savings. If you're using 24 hour advanced booking on weekdays only, we suggest a larger discount to motivate action.
We will say that the most successful offers are tighter restrictions + bigger savings.
Of course, there are plenty of other factors to consider like audience size, demographics, or even the season. Luckily, your offer isn't set in stone and you can change it anytime throughout the year.
Carts are another opportunity for win-win.
Including them can boost the effectiveness of your offer and keep your pace of play where you want it.
90% of our partner courses include them.
This is the savings off your retail rates for greens fees and cart fees, if applicable.
Not currently a partner course
American Dunes Golf Club, located in the beautiful city of Grand Haven, Michigan, is a brand-new golf course that offers an unforgettable experience for golfers of all skill levels. Designed by the legendary Jack Nicklaus and opened in 2021, this semi-private course pays tribute to the birthplace of the Folds of Honor Foundation.
With 18 holes and a par of 72, American Dunes stretches across 6,862 yards from the black tees. The course features a slope rating of 134 and a rating index of 72.0, providing both challenge and enjoyment for players. One unique aspect that sets American Dunes apart is its dedication to honoring fallen soldiers. Each hole on the course has memorials dedicated to these brave individuals, creating a truly meaningful golfing experience.
American Dunes Golf Club has received outstanding reviews from golfers who have had the pleasure of playing there. One golfer described their experience as "one of the most memorable rounds of golf" they've ever had. They praised the beautiful design by Mr. Nicklaus and highlighted that the challenge is suitable for players of various skill levels.
The staff at American Dunes Golf Club was also highly regarded, with another golfer mentioning that they are as professional as any other high-end course. The overall friendliness and professionalism contributed to a great golfing experience. Course conditions were consistently rated excellent by reviewers, showcasing a commitment to maintaining top-notch grounds.
At The Links Card, we believe that American Dunes Golf Club offers exceptional value for your round. With its stunning design, friendly staff, and impeccable course conditions, it's no wonder this course is becoming one of Michigan's finest destinations for avid golfers seeking an unforgettable round. Whether you're an experienced golfer or just starting out, American Dunes Golf Club is a must-play venue that delivers an unparalleled golfing experience.
*Our information is based on reviews and descriptions from across the internet
| Hole | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | Out | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | In | Total |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Jet M: 75.4/148 | 370 | 519 | 389 | 171 | 456 | 553 | 178 | 417 | 413 | 3466 | 424 | 381 | 192 | 678 | 382 | 220 | 503 | 429 | 538 | 3747 | 7213 |
| Jet/Valor M: 74.0/145 | 370 | 519 | 389 | 171 | 456 | 553 | 178 | 417 | 413 | 3466 | 403 | 344 | 181 | 594 | 365 | 198 | 460 | 395 | 500 | 3440 | 6906 |
| Valor M: 73.0/142 W: 78.7/144 | 355 | 501 | 372 | 164 | 401 | 520 | 167 | 404 | 373 | 3257 | 403 | 344 | 181 | 594 | 365 | 202 | 460 | 395 | 500 | 3444 | 6701 |
| Valor/Freedom M: 71.4/138 W: 77.0/142 | 355 | 500 | 367 | 157 | 401 | 521 | 165 | 393 | 373 | 3232 | 403 | 344 | 181 | 594 | 365 | 198 | 460 | 395 | 500 | 3440 | 6672 |
| Freedom M: 70.3/133 W: 75.8/140 | 345 | 477 | 334 | 127 | 390 | 491 | 128 | 364 | 351 | 3007 | 381 | 312 | 150 | 503 | 323 | 173 | 434 | 375 | 473 | 3124 | 6131 |
| Tee | Par | Length | Rating | Slope |
|---|---|---|---|---|
| Black | 72 | 6862 yards | 72.0 | 134 |
| Blue | 72 | 6467 yards | 71.1 | 132 |
| White | 72 | 6159 yards | 69.8 | 129 |
| White (W) | 72 | 6159 yards | 75.4 | 135 |
| Green | 72 | 5076 yards | 65.3 | 119 |
**We have not verified the course website. Many links are based on google search results**
Our partner courses have come to love, enjoy, and look forward to their staff memberships each year.
Our members call your proshop and identify themselves as Links Card members. When paying their greens fees, they show their membership card to your staff.
You can restrict it to a 1 time offer or allow our members to redeem it as many times as they'd like.
Most of our partner courses allow for unlimited redemption because the special offer restrictions are so beneficial yields.
We don't charge our partner courses to participate on The Links Card platform.
Our revenue comes from selling memberships to golfers to access the special offers.
We simply want you to have the systems in place to reduce $0 tee times, even if they are rare for you.
Our platform allows you to create offers that increase demand during times that you need it, even if it's as small of a window as after 2pm on Mondays.
From what we've seen, it's the time frame when chances of bookings drop drastically and the expected value of a tee time rapidly approaches $0. For most courses, it's the last 24 hours before a tee time.
24 hours if our default but you're welcome to extend your offer out to meet the needs of your course. For example, a more rural course may want to use 72 hours while a resort near a city may want to use 24 hours
Great question and you absolutely can!
It's easy enough to build out an audience of value golfers. From what we've heard from our partner courses, the more difficult and time consuming part is utilizing them without damaging your brand.
Instead of adding another set of processes to your to do list, you can leverage The Links Card and our process to increase your yields for free.
If your course is consistently booked with foursomes and zero gaps, we congratulate you!
The Links Card is a platform that let's you put systems in place to reduce $0 tee times, even if they are rare for you.