The Links Card is the next evolution of a discount card.
We’re creating a network of partner courses that are using collective marketing benefits to drive traffic into hard to market slots – expiring tee times.
From members
From partner courses
Years in the business
gaps filled every year
Remember, our primary goal is to protect your brand so we encourage you to use restrictions in order to limit your offer to where you need results. That might be 24 hour advanced booking and limited to Mondays after 12pm or no limit booking 7 days a week. It's wherever you want results.
Tighter restrictions can limit traffic but it protects your brand and yields.
This is a very common question and concern for both courses and golfers. How many times can an offer be redeemed?
Because of the nature of our platform, our default is unlimited because we want to continually drive results into the time frames you need whether or not it's accomplished by the same golfer over and over. This creates a long term affect where value golfers are pushed into slots you need filled - ie, turning them into an effective yield management crowd.
However, you're welcome to limit the number of uses. Just add it as a restriction.
Once we have our restrictions set, it's time to figure out an offer to drive traffic into our desired time frames. First, consider the opportunity cost. If your tee time expires at $0, what would you wish you had sold it for?
Next consider the restrictions. If you have broad restrictions like 7 day advanced booking and good anytime then we suggest smaller savings. If you're using 24 hour advanced booking on weekdays only, we suggest a larger discount to motivate action.
We will say that the most successful offers are tighter restrictions + bigger savings.
Of course, there are plenty of other factors to consider like audience size, demographics, or even the season. Luckily, your offer isn't set in stone and you can change it anytime throughout the year.
Carts are another opportunity for win-win.
Including them can boost the effectiveness of your offer and keep your pace of play where you want it.
90% of our partner courses include them.
This is the savings off your retail rates for greens fees and cart fees, if applicable.
Not currently a partner course
Airways Golf Course, situated in the heart of Fresno, California, offers an exceptional golfing experience for players of all skill levels. Established in 1952, this public/municipal course boasts 18 holes with a par of 70, providing both challenge and enjoyment to golfers. Designed by an unknown architect, the course spans 5,286 yards from the white tees and features a slope rating of 110 with a rating score of 67.9. The layout presents narrow fairways and strategically placed bunkers, adding complexity to each hole. While beginners can hone their skills on this welcoming course, experienced players can test their abilities on its challenging design. Additionally, Airways Golf Course offers various amenities, including a driving range, teaching pro services, a pitching/chipping area, and a putting green, allowing golfers to practice and improve their game.
Reviews from players who have experienced Airways Golf Course in Fresno, California consistently highlight several positive aspects of the course. The friendly and helpful nature of the staff is a recurring theme in these reviews, with one player remarking, "The staff is awesome…very friendly and always helpful." The course layout and conditions also receive praise, with players appreciating the well-designed layout and the generally good condition of the fairways, even during winter months. The greens are particularly noted for being in excellent shape. While some reviewers mention average difficulty levels and amenities, the overall sentiment is that Airways Golf Course offers a pleasant golfing experience, with many players recommending it to others.
Airways Golf Course in Fresno, California stands out as a publicly accessible course that provides golfers with a consistently enjoyable experience. The friendly and helpful staff creates a welcoming atmosphere, while the well-designed layout offers a challenge for players of all skill levels. The course conditions are generally good, with well-maintained fairways and excellent greens. Although there may be some average difficulty levels and amenities, the overall value offered by Airways Golf Course is undeniable.
Conveniently located near the airport and within easy reach of the city center, Airways Golf Course attracts both local residents and visitors alike. Whether you're a beginner looking to improve your skills or an experienced golfer seeking a fun round with friends, this course has something to offer everyone. With its combination of affordability, accessibility, and enjoyable golfing experience, Airways Golf Course is a must-visit destination for golfers in Fresno, California.
*Our information is based on reviews and descriptions from across the internet
| Hole | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | Out | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | In | Total |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| White M: 65.0/112 W: 70.3/119 | 337 | 334 | 408 | 305 | 132 | 321 | 115 | 506 | 224 | 2682 | 352 | 179 | 277 | 302 | 361 | 170 | 445 | 251 | 282 | 2619 | 5301 |
| Red W: 69.3/118 | 337 | 334 | 408 | 305 | 132 | 321 | 115 | 404 | 203 | 2559 | 352 | 179 | 277 | 302 | 361 | 136 | 445 | 251 | 282 | 2585 | 5144 |
| Handicap | 11 | 13 | 1 | 9 | 15 | 7 | 17 | 5 | 3 | 4 | 10 | 18 | 16 | 2 | 6 | 12 | 14 | 8 | |||
| Par | 4 | 4 | 4 | 4 | 3 | 4 | 3 | 5 | 3 | 34 | 4 | 3 | 4 | 4 | 4 | 3 | 5 | 4 | 4 | 35 | 69 |
| Handicap (W) | 5 | 7 | 3 | 11 | 15 | 9 | 17 | 1 | 13 | 6 | 16 | 18 | 10 | 4 | 14 | 2 | 8 | 12 |
| Tee | Par | Length | Rating | Slope |
|---|---|---|---|---|
| White | 70 | 5286 yards | 67.9 | 110 |
| Red | 68 | 5258 yards | 64.0 | 107 |
**We have not verified the course website. Many links are based on google search results**
Our partner courses have come to love, enjoy, and look forward to their staff memberships each year.
Our members call your proshop and identify themselves as Links Card members. When paying their greens fees, they show their membership card to your staff.
You can restrict it to a 1 time offer or allow our members to redeem it as many times as they'd like.
Most of our partner courses allow for unlimited redemption because the special offer restrictions are so beneficial yields.
We don't charge our partner courses to participate on The Links Card platform.
Our revenue comes from selling memberships to golfers to access the special offers.
We simply want you to have the systems in place to reduce $0 tee times, even if they are rare for you.
Our platform allows you to create offers that increase demand during times that you need it, even if it's as small of a window as after 2pm on Mondays.
From what we've seen, it's the time frame when chances of bookings drop drastically and the expected value of a tee time rapidly approaches $0. For most courses, it's the last 24 hours before a tee time.
24 hours if our default but you're welcome to extend your offer out to meet the needs of your course. For example, a more rural course may want to use 72 hours while a resort near a city may want to use 24 hours
Great question and you absolutely can!
It's easy enough to build out an audience of value golfers. From what we've heard from our partner courses, the more difficult and time consuming part is utilizing them without damaging your brand.
Instead of adding another set of processes to your to do list, you can leverage The Links Card and our process to increase your yields for free.
If your course is consistently booked with foursomes and zero gaps, we congratulate you!
The Links Card is a platform that let's you put systems in place to reduce $0 tee times, even if they are rare for you.