A discount card

built for golf courses

Unlock hidden yields in just 2 minutes per year and start your move away from harmful discount practices

THE LINKS CARD

The Links Card is the next evolution of a discount card.

We’re creating a network of partner courses that are using collective marketing benefits to drive traffic into hard to market slots – expiring tee times. 

96% Rating

From members

92% Rating

From partner courses

30+

Years in the business

50,000+

gaps filled every year

Huge Benefits For Your Course

how the links card helps remove harmful discounts practices

Understanding that price sensitive golfers are value loyal, not brand loyal

This is the most important part of the process. By understanding that value golfers are a segment with a different mentality, you can start to leverage this powerful demographic for better yields by creating offers specific to them.

Create specific offers for specific goals for specific audiences

This is the hardest step to accept. It goes against your very nature. If you're going to pay for marketing, you want to reach the most people possible, right?

Not anymore.

We want you to reach the right audience with the right offer for the right goal.

Join our network of partner courses for marketing efficiency and effectiveness

The Links Card is a collective marketing platform for golf courses to serve up offers, usually focused on expiring tee times, to a ready audience that's focused on value.

Not only is it free to join, but you'll be on your way unlocking your yields and phasing out the harmful discount practices that have plagued the industry for decades.
Did we mentionit's free for your course?

Activate your first offer

Add Agawam Hunt to our network of partner courses that are achieving better yields without harmful discount practices
Tips for Leveraging the links card for better yields

Using Restrictions

Remember, our primary goal is to protect your brand so we encourage you to use restrictions in order to limit your offer to where you need results. That might be 24 hour advanced booking and limited to Mondays after 12pm or no limit booking 7 days a week. It's wherever you want results. 

Tighter restrictions can limit traffic but it protects your brand and yields. 

Redemption Limits

This is a very common question and concern for both courses and golfers. How many times can an offer be redeemed?

Because of the nature of our platform, our default is unlimited because we want to continually drive results into the time frames you need whether or not it's accomplished by the same golfer over and over. This creates a long term affect where value golfers are pushed into slots you need filled - ie, turning them into an effective yield management crowd. 

However, you're welcome to limit the number of uses. Just add it as a restriction. 

Setting Rates

Once we have our restrictions set, it's time to figure out an offer to drive traffic into our desired time frames. First, consider the opportunity cost. If your tee time expires at $0, what would you wish you had sold it for?

Next consider the restrictions. If you have broad restrictions like 7 day advanced booking and good anytime then we suggest smaller savings. If you're using 24 hour advanced booking on weekdays only, we suggest a larger discount to motivate action. 

We will say that the most successful offers are tighter restrictions + bigger savings.

Of course, there are plenty of other factors to consider like audience size, demographics, or even the season. Luckily, your offer isn't set in stone and you can change it anytime throughout the year. 

Carts

Carts are another opportunity for win-win.
Including them can boost the effectiveness of your offer and keep your pace of play where you want it. 

90% of our partner courses include them. 

Estimated Savings

This is the savings off your retail rates for greens fees and cart fees, if applicable. 

Agawam Hunt

Rumford, Rhode Island

Not currently a partner course

FAQs

About Staff Memberships

Our partner courses have come to love, enjoy, and look forward to their staff memberships each year. 

  1. We offer free memberships for your employees to use at other partner courses for access to the same perks available to our paying members. Your staff's cards will carry your courses' name and their name so they're identified as industry insiders.
  2. New in 2022: an unofficial industry rate program. At the request of several partner courses, we're creating a section in our listings for insider rates that are only visible and available to registered staff members. Participation by your course is optional
  3. Your staff memberships will stay active as long as your course remains active on the platform

How are offers redeemed?

Our members call your proshop and identify themselves as Links Card members. When paying their greens fees, they show their membership card to your staff.  

How many times can offers be redeemed?

You can restrict it to a 1 time offer or allow our members to redeem it as many times as they'd like. 

Most of our partner courses allow for unlimited redemption because the special offer restrictions are so beneficial yields.

What's in it for The Links Card?

We don't charge our partner courses to participate on The Links Card platform. 

Our revenue comes from selling memberships to golfers to access the special offers. 

My course is fully booked, why do I need The Links Card?

We simply want you to have the systems in place to reduce $0 tee times, even if they are rare for you. 

Our platform allows you to create offers that increase demand during times that you need it, even if it's as small of a window as after 2pm on Mondays. 

What is considered an expiring tee-time?

From what we've seen, it's the time frame when chances of bookings drop drastically and the expected value of a tee time rapidly approaches $0. For most courses, it's the last 24 hours before a tee time. 

24 hours if our default but you're welcome to extend your offer out to meet the needs of your course. For example, a more rural course may want to use 72 hours while a resort near a city may want to use 24 hours

Can my course do this on our own?

Great question and you absolutely can!

It's easy enough to build out an audience of value golfers. From what we've heard from our partner courses, the more difficult and time consuming part is utilizing them without damaging your brand. 

Instead of adding another set of processes to your to do list, you can leverage The Links Card and our process to increase your yields for free.

My course is fully booked, why do I need The Links Card?

If your course is consistently booked with foursomes and zero gaps, we congratulate you!

The Links Card is a platform that let's you put systems in place to reduce $0 tee times, even if they are rare for you.