THE LINKS CARD

The Links Card is a special rate membership program that helps courses realize more profits by segmenting and restricting your discounts golfers. 

With over 53% of our members rounds played at partner courses – we know we can send you fresh revenue. 

THE LINKS CARD

A different type of discount program

The Links Card is a special rate membership program that leverages the discount golfer population to work for you, not against. Unlike other programs, we encourage you to restrict your offers and then we go to work for you. 

53% of our members’ rounds are played at partner courses. 

Who We Partner With

Who Qualifies?

Not only do we look for the right partner courses, we look for the right GMs to partner with.
We’re looking for GMs who understand the value of outsourcing their discount golfer management so they can focus on their big revenue generators.
We want the GMs who understand the power of revenue management. 
If you’d rather sell a tee time for a special rate than let it go unused, then read on and see how you can benefit by partnering with The Links Card. 

Or call 202-642-5439

Trusted By Over 75 Courses

It's a real problem

the Last 24 hour problem defined

Whether you have a public, semi-private, private or resort course, you experience this problem.

  • Your unsold tee time inventory is fast approaching its expiration date
  • Your tee-times are at the highest probaiblity of going unsold
  • Your current marketing tools are virtually useless as they’re not designed to reach a segmented population in such a short time frame

How It Works

List Your Course

In 5-10 minutes, you can have your course fully listed on our platform to start realizing the benefits of our services. All with no upfront nor ongoing costs and ridculously easy annual maintenance. 

We Segment

No matter the industry, location, or course, there is always a group of customers that only play when extra value is presented to them. We do the work to segment out those golfers to play a more specific role in your revenue management

Revenue, well Managed

Your special rates are restricted to the last 24 hours. This means our members only fill tee times when it’s is at the higest probability of going unsold.

You can stay focused on filling tee times at full price and let us do the work to give your course an extra profit push. The $150 billion hotel and resort industry uses this win-win method with amazing success.

increase Overall sales Again

Over 53% of our members golf exclusively at Links Card partner courses! After 30 years of working with courses, we know we’re not sending you “cheap” customers. 

User Insights

Use our data taken directly from our surveys to make better decisions when working with our members.

For example: if offered a special rate on a foursome over the phone, 32% of our members can put one together a foursome on short notice. How’s that for extra revenue?

How We're Different

We built our model with your business in mind

No Revenue Share

100% of the revenue earned by your course, stays with your course

No Contracts

Your business needs flexibility in how you grow and generate revenue. With The Links Card, you have it

Adjustable Rates

After the minimum special rate requirements, you're in full control of your rates and restrictions. Change them at anytime to accomodate demand. (Minimum: $5 off and 24 hours advanced booking)

No Fee Marketing

It's free to list your course on our platform. You don't pay us a dime, it's as simple as that. In fact, we spend our funds to market your course!

New Segments

Over 53% of our members rounds are played at Links Card partner courses. And you're not paying to reach them, we are.

Easy To Maintain

Since we leverage our network of golfers for you, your involvement can be as little as 5-10 minutes per year.

List Your Course In Less Than 10 minutes

They Love Us

Why Our Partner Courses Love Us After 25 Years

There If You Need Us
Because we're only focused on the last 24 hours, we stay out of the way of your highest paying customers.
The Gap Wedge For Your Marketing
When you need that specialized club to cover the remaining distance
- That's The Links Card
Low Maintenance, Low Risk, High ROI
$0 start up costs
+$0 in on going marketing costs
+ only 5-10 minutes a year to set your rates
=
A ridicuously high ROI
Previous
Next

Additional Benefits

Flip the Script and Save

Every so often, we bring in a vendor who wants to reach golf courses and will offer YOU savings.

More Revenue Opportunities

Our user insights data makes it easier for you to fulfill our members needs and generate more revenue

A Known Lead Source

With The Links Card, our members show their membership card making it obvious and trackable for your marketing objectives
FAQ

FREQUENTLY ASKED QUESTIONS

What's the catch?
Great question! There isn't one.
We are a discount membership program for golfers. We charge a membership fee to the consumer to access discounts at our partner courses.
Many of our golfers play exclusively at our partner courses so we're adding rather than subtracting from your revenue.
Are there requirements for my special rate?
Yes, the minimum discount for greens fees+cart is $5 and 24 hours advanced booking. You can offer as big as a discount as needed and/or loosen the 24 hours to a longer timeframe. Remember, this is a strategic discount to decrease the probability that your inventory expires unsold.
How big of a discount should I offer?
This is the age old question. We suggest your starting point based on expected value. If you're at 80% capacity, you're already running a 20% discount. If you offer our members a 20% special rate, then your expected value hasn't changed.
Why should my course join?
By using our platform you're opening yourself up to new, free, and consistent revenue. Can you think of another marketing channel that offers that?
Even if you were running at 110% capacity, there are still benefits to joining The Links Card as a partner course. It's as simple as we're there if you need it and not in your way if you don't.
How much does it cost to become a partner course?
$0. We don't charge our partner courses to be on our platform.
Are my special rates available to the public?
No, only our paying members can access the special rates at your course. You'll know a member from their Links Card membership card presented at the time of payment for their tee-time. However, your special rates will be visible to anyone visiting our website.
What does it mean to be a partner course?
It means there's there a mutually beneficial relationship for us. You gain access to our network of golfers to help fill in the last 24 hours and we gain an awesome course for our members to visit.
Sometimes we even flip the roles and bring in vendors who want to offer special rates to courses.
Is this a silver bullet for my marketing?
Not in the slightest. We're an additional tool that helps fill a specific hole that other channels aren't designed to do effectively.
How many customers will I get?
It depends on many factors including the time we've been established in the area, your special rate and more. Courses in our established areas can receive hundreds of extra tee times each season
How many times can a member use their discount?
Most of our courses have unlimited use because they know our members will help fill unused tee times in the last 24 hours throughout the season. However, there are some cases where you may limit the number of uses and you're welcome to do so.
The Links Card